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Beyond the Hype: Why We're Embracing Real Beauty, Not Filtered Perfection
Over the last few years, we've seen the rise (and stumble) of once-hyped beauty brands. From launch after launch of "must-haves" to perfectly filtered tutorials, it’s easy to feel like everyone’s makeup bag is starting to look exactly the same. And as beauty lovers ourselves, we’ve been there too: swept up in the promise of a product that ends up feeling... not quite right. 🌀 At Gleamore, we’ve been watching something shift: People aren’t just consuming beauty—they’re questioning it. They’re tired of being sold to. Tired of buying yet another $45 blush only to realize it looks and feels just like the last three they tried. It’s called deinfluencing, and we’re here for it. 👂 What Consumers Are Saying We’ve been listening closely. Here’s what we keep hearing: "It all looks the same. Just different names." "I miss when makeup felt creative, not like a checklist." "If one more influencer drops a neutral-toned eyeshadow palette..." "The shade ranges are still not inclusive. I feel like I’m not seen." We get it. We feel it too. 💄 Real Beauty Isn’t Algorithm-Approved Deinfluencing in makeup isn’t about ditching beauty altogether, it’s about reclaiming it. Real beauty isn’t a TikTok trend or an Instagram filter, It’s imperfect, personal, and ever-changing. It’s yours. The pushback against hyped-up products and endless beauty routines is growing because people are ready for something different: honesty, value, and expression that’s not scripted. And let’s be clear—we’re not pushing overpriced, overhyped, impractical products. Instead, we’re focused on building products that do more with less. Because smart beauty doesn’t mean more, it means better. 🌱 Why Gleamore Was Born From Reflection We didn’t build Gleamore in a boardroom, we built it after years of being in the beauty space, keep watching, listening, and feeling the same burnout. We started with questions: Why do so many products feel the same? Why are we made to feel like we need to constantly chase the next trend? What does it mean to create beauty products for a generation that values self-expression more than perfection? So instead of asking “What will go viral?” we asked, “What do people actually need?” And then we made it. We believe the answer lies in rethinking the system: No more one-size-fits-all. Our products are made to be mixed, stacked, swapped, and played with — because you don’t look the same every day, and your makeup shouldn’t either. No more filtered hype. Our content is raw, real, and unscripted. When we say it works, it’s because we actually use it. No more exclusion. Inclusivity isn’t a bonus, it’s the baseline. Our shades are designed to flex across tones, not just fit a trend. 👁️ A Different Kind of Beauty Brand This isn’t about being anti-influencing. It’s about being pro-consumer. We want to empower beauty lovers to take the reins back — to stop feeling like they need to follow and start creating. So yes, we still care about aesthetics. We love a good shimmer and the glow of golden hour just as much as anyone. But we care more about how you feel in your own skin — with or without our blush stick. "We're not here to cancel every product. But we are here to offer options that make sense — practical, inclusive, joyful beauty tools you’ll actually reach for every day." 💬 Our Brand Promise: We don’t want to be your next obsession. We want to be your favorite tool. We create: Multi-use, travel-friendly, skin-loving formulas Honest value, and inclusive shade ranges Products that make you feel like you, not someone else Because when makeup becomes play, not pressure — that’s when beauty gets real. ✨ Let’s gleam more. Together.
Learn moreGlow&Go: 8 Vacation Makeup Tips You’ll Actually Love in Summer Vibes
Sun, sea, and sparkle—what more could we ask for? Whether you're channeling your inner Guava Girl or going full Dolphin Girl, one thing's for sure: summer 2025 is all about glowy light, vintage flair, and effortless beauty that moves with you. Keep scrolling for 8 summer vacation makeup tips that will make you fall in love with getting away (and glowing up). ✨ Glowing in the Golden Hour As the song goes, "She’s got glitter for skin, my radiant beam in the night…” (What a romance When it comes to vacation beauty, glow is key. If foundation feels too heavy and sticky, opt for a glossy blush + lip combo. We recommend Gleamore’s hydrating glow stick—our cream blush adds shimmer to both cheeks and lips, with added peptides for a naturally plump finish. Want to take it further? A sheer glitter eyeshadow on the eyelids delivers just the right amount of eye-catching radiance. And don’t forget to snap a golden hour selfie—it’s the highlight moment (literally). 🐬 Dolphin Girl Vibes: Glass Skin Goals Smooth, glowing, almost wet-looking skin is back—Dolphin Girl is trending, and so is the return of the “glass skin” look. To nail it, layer light, dewy base products and top with a pink, water-glow blush that mimics a sun-kissed flush. Add waterproof blue shadow for a subtle nod to the sea, and finish with damp-styled braids or tousled beach waves, then your vacation magic is bottled. 🌅 Soft Gleam for Sunset Dinners When the sun sets and the sky turns pastel, it’s time for a soft-glam reset. Whether you’re in a slinky dress or an oversized striped shirt, a satin-finish base paired with warm-toned mascara and a whisper-soft scent is all you need. Champagne shimmer shadow is your go-to for an understated statement—elegant, effortless, and so close-worthy. 🍓 Full Flush, Full Calm Vacations are about slowing down, and so is this look. If you’re reading under palm trees or just staring at nothing in the most peaceful way, go for a natural flush. Sweep your favorite blush from the apples of the cheeks downwards, then add a lip gloss in a matching tone. Lightly lift lashes with natural mascara, and you’ve got the perfect “soft breeze in sunlight” look. 💋 Bold Expression Vacation = your permission slip to explore every version of yourself. Always been shy about bold lips? Now’s the time. Choose a vivid, glossy lip color and keep the rest minimal—bare eyeshadow, maybe even skip mascara. You’ll be surprised how empowering it feels to let your lips lead the look. 🍊 Keep the Freckles = Keep the Attitude If you're over the always polished beauty routine, lean into the fresh, freckled summer skin. Go super light on coverage—SPF + translucent setting powder is often enough. Let your freckles show, and let go of the pressure to be perfect. This is your vacay self, and she’s glowing. 💭 Blurred Lip Lines Hard, sculpted lips? Not this summer. Try the blurred lip trend from K-beauty: start with a nude or soft-pink lip liner close to your natural tone, blend the outer edges with your fingertip, and finish with a juicy gloss or Gleamore’s lip-and-cheek stick for a plush, pillowy effect. Soft, blurred, and kiss-ready. 🎒 Pack Light, Look Bright Long-haul travel and overloaded makeup bags? We’ve all been there. Full skincare routines, glass bottles, pressed powders, tools galore—it’s a lot. Our fix? Gleamore’s multi-use blush sticks: blend one end with bronzer to create a perfect 2-in-1 blonzer. Add our shimmer shadow stick (yes, it doubles as highlighter) and our invisible pressed powder to mattify where needed. And swap bulky perfume for Gleamore’s solid scent balm—TSA-safe and seriously cute. ✈️ Tip: Want the full travel-friendly beauty checklist? [Click here →] If you loved these tips, stay tuned for more summer makeup stories, straight from Gleamore’s beauty journal. Wherever you're headed this summer, don’t just glow—Gleam More.
Learn moreBlush Stacking 101: How to Fall in Love With Your Blushes All Over Again
Let’s be real: if you’re a beauty lover, chances are your makeup drawer is overflowing with blushes— some were your ride-or-die, some maybe just didn't hit quite right. But before you Marie Kondo your way through your collection, let us introduce you to a playful (and practical) technique that will make you see those forgotten shades in a whole new light: blush stacking. 💡 Why Stack Your Blush? Blush stacking is a cheek-focused makeup technique that’s all about layering blushes to build color, dimension, and long-lasting wear. It was popularized by celebrity makeup artist Nam Vo, and it’s now a backstage staple at fashion weeks and on red carpets around the world. This method adds richness and structure to your face, helps shape your cheekbones more naturally, and—let’s face it—it’s just plain fun. Playing with color can be just as joyful as creating your own personal art on your face. Plus, the payoff is totally worth it: flushed cheeks that look radiant, lifted, even after a long beach day or gust of wind. 🎨 How to Layer Your Blush Like a Pro Blush stacking is a simple 3-step process, and the results? Chef’s kiss. The key lies in texture, color intensity, and a solid skincare base. Step 1: Cream First (Start with the Pigmented Shade) Start with a hydrating liquid or cream stick, which is easy to control and blend. Apply directly onto the apples of your cheeks and sweep upward toward your temples and under the brow for a soft lift. Cream blushes like Gleamore’s Dewy Blush Stick are perfect here—smooth, easy to work with, and designed for finger-blending. For this base layer, choose your most pigmented shade—think warm bronzers, deep peach, rosy mauves, or even cool taupe-pinks. It’ll act as both color and soft contour. Step 2: Layer With Lighter, Brighter Shades Next comes the layering magic. Pick a second shade in a lighter or brighter complementary color, like a sweet coral, playful pink, or juicy peach. Apply it slightly above your first layer, toward the tops of the cheeks, and blend gently using your fingers or a sponge. Want that radiant, sun-kissed vacation look? Try using a glossy, dewy formula in this step to contrast with your base. This creates dimension and brings a juicy glow to the surface—like you’ve just stepped off a yacht somewhere fabulous. Step 3 (Optional): Set It with Powder Blush To lock in your masterpiece, dust a soft powder blush in your lightest shade (baby pinks or lilacs work well) over everything. Use a fluffy brush and keep your strokes gentle and feathery. Avoid blushes with cool blue or green undertones—they can turn muddy or ashy when layered with red-based tones. Pro tip: To avoid cakey finishes or dullness, set your look with Gleamore’s Featherlight Setting Powder. It keeps your skin fresh and oily-free without dulling your dewy glow. 💁♀️ Who Should Try Blush Stacking? Literally anyone. Whether you're a makeup beginner or a certified blush artist, blush stacking is an easy way to customize your color, sculpt your cheeks, and experiment with shades you might not normally wear. It's especially great if: You want to explore your full blush drawer You're looking for a unique shade that doesn't exist in one product You want your cheek color to last from sunrise to sunset And the best part? You can play with it all year round—cool berries for winter, warm corals in summer, moody mauves for fall, and soft pinks in spring. Need help picking your shades? Gleamore’s seasonal blush stacking sets are here to help you pair the perfect color combos for every vibe. 💗 TL;DR – Blush Stacking in a Nutshell: Start with cream → finish with powder Layer dark → to light Stick formulas = finger-friendly + TSA-approved It’s makeup… have fun with it! 🌟 Final Tip: If you’re not ready to go full Picasso, start with just two shades. Once you get the hang of it, you’ll start to discover combos that flatter your face in the most effortless way. And trust us—you’ll never look at your old blushes the same way again. So go ahead, stack it up. Your cheeks (and your mood) will thank you.
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