Over the last few years, we've seen the rise (and stumble) of once-hyped beauty brands. From launch after launch of "must-haves" to perfectly filtered tutorials, it’s easy to feel like everyone’s makeup bag is starting to look exactly the same. And as beauty lovers ourselves, we’ve been there too: swept up in the promise of a product that ends up feeling... not quite right.
🌀 At Gleamore, we’ve been watching something shift: People aren’t just consuming beauty—they’re questioning it. They’re tired of being sold to. Tired of buying yet another $45 blush only to realize it looks and feels just like the last three they tried. It’s called deinfluencing, and we’re here for it.
👂 What Consumers Are Saying
We’ve been listening closely. Here’s what we keep hearing:
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"It all looks the same. Just different names."
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"I miss when makeup felt creative, not like a checklist."
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"If one more influencer drops a neutral-toned eyeshadow palette..."
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"The shade ranges are still not inclusive. I feel like I’m not seen."
We get it. We feel it too.
💄 Real Beauty Isn’t Algorithm-Approved
Deinfluencing in makeup isn’t about ditching beauty altogether, it’s about reclaiming it. Real beauty isn’t a TikTok trend or an Instagram filter, It’s imperfect, personal, and ever-changing. It’s yours. The pushback against hyped-up products and endless beauty routines is growing because people are ready for something different: honesty, value, and expression that’s not scripted.
And let’s be clear—we’re not pushing overpriced, overhyped, impractical products. Instead, we’re focused on building products that do more with less. Because smart beauty doesn’t mean more, it means better.
🌱 Why Gleamore Was Born From Reflection
We didn’t build Gleamore in a boardroom, we built it after years of being in the beauty space, keep watching, listening, and feeling the same burnout. We started with questions: Why do so many products feel the same? Why are we made to feel like we need to constantly chase the next trend? What does it mean to create beauty products for a generation that values self-expression more than perfection?
So instead of asking “What will go viral?” we asked, “What do people actually need?” And then we made it.
We believe the answer lies in rethinking the system:
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No more one-size-fits-all. Our products are made to be mixed, stacked, swapped, and played with — because you don’t look the same every day, and your makeup shouldn’t either.
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No more filtered hype. Our content is raw, real, and unscripted. When we say it works, it’s because we actually use it.
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No more exclusion. Inclusivity isn’t a bonus, it’s the baseline. Our shades are designed to flex across tones, not just fit a trend.
👁️ A Different Kind of Beauty Brand
This isn’t about being anti-influencing. It’s about being pro-consumer. We want to empower beauty lovers to take the reins back — to stop feeling like they need to follow and start creating.
So yes, we still care about aesthetics. We love a good shimmer and the glow of golden hour just as much as anyone. But we care more about how you feel in your own skin — with or without our blush stick.
"We're not here to cancel every product. But we are here to offer options that make sense — practical, inclusive, joyful beauty tools you’ll actually reach for every day."
💬 Our Brand Promise:
We don’t want to be your next obsession. We want to be your favorite tool.
We create:
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Multi-use, travel-friendly, skin-loving formulas
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Honest value, and inclusive shade ranges
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Products that make you feel like you, not someone else
Because when makeup becomes play, not pressure — that’s when beauty gets real.
✨ Let’s gleam more. Together.